The word IP, since last year began to appear frequently, from entertainment circles, cultural circles, animation circles all the way to the business circle. What is IP? A star, a novel, an event, even a cartoon image, a game, an expression package, can be developed into IP.
A good IP has its own traffic volume, which coincides with the demand of the shopping mall.
So how can super IP play a role in business?
I. unique content capability
Two, the potential value of the topic.
Good at creating topics, "moderate crossover" or one of the tricks.
In addition to the ability to produce content, making topics is also one of the super abilities of super IP.
Three, continuous personality deduction.
Shopping center personalization, and closer emotional ties with customers.
When IP, the Internet, cross-border, scene, culture and many other words can not summarize the current commercial real estate, when innovation becomes a common word, only imagination becomes the clearest pronoun under the confusion.
How to break away from the dilemma of shopping centers? IP may be a good direction. This is not only a revolution in the Internet field, but also a new rule for business games in the future.
As the concept of IP has become more and more popular in the past two years, the development of pan-entertainment industry has attracted more and more attention from capital and media. Pan-entertainment is based on the Internet and mobile Internet symbiosis in many areas, IP (intellectual property) as the core, cross-domain, cross-platform derivatives of the fan economy. At present, under the guidance of the Internet giant headed by BAT, the domestic pan-entertainment industry ecological chain has been initially constructed.